Microsoft have announced their benchmark price for first party titles in the UK and it is positive news for gamers
Xbox one games to be priced the same as current 360 titles
Microsoft are planning to sell first party games in the UK for £50 which is the same as what Xbox 360 currently retail for upon launch. This means the price is matching the similar rates already announced for the US market.
“Microsoft first party games will cost £49.99 – the same as Xbox 360 games currently.” a Microsoft spokesman has said.
Usually this will mean the games themselves can be purchased at closer to the £40 pound mark as retailors online and on the high street compete for gamers wallets..
10% drop in Xbox One RRP price also touted
Microsoft have also announced a 10 percent price cut for the Xbox One through online coupons through retailers like Toys R Us and Xia Cia Shell.
This move brings the price point closer in line to that of the of the PlayStations 4 and represents a wise move by Microsoft as they continue listening and adapting to the consumers wishes in an effort to be in the best possible position before the upcoming console war.
Sony and Microsoft continue to battle it out for gamers attention before new generation launches
These latest announcements are another clear tactical manoeuvre by Microsoft in their attempts to keep gamers happy and on side before the release of the Xbox One and PS4 in Q4 of this year.
Recently they have also introduced their games for gold imitative, an Ultimate Game Sale and there is currently various publisher bundles currently on sale on the Xbox Marketplace.
So what do you guys think? Are you surprised or did you expect all along that next generation games would retail at the same price as current generation releases?