Windows Phone General Manager of Product Marketing Leaves After Six Months

Microsoft Gm Windows Phone Leaves

Microsoft confirm last Thursday’s report on the news that Windows Phone General Manager is left the company.


Microsoft’s GM of Windows Phone mysteriously leaves after just six months in the job

After just six months at the company, Microsoft’s General Manager of Marketing for Windows Phone – Gavin Kim – leaves the company. The news had been reported Thursday last week, and Microsoft have now confirmed the news.

Kim, the former vice president of Samsung’s Consumer & Enterprise Services Division, joined Microsoft back in November 2011. In an interview during the period, Kim said he would responsible for the “future direction of the Windows Phone platform” and was also responsible for winning over consumers. This was through making Windows Phone more visible to buyers, and was optimistic about Windows Phone growth. Back in November, he said there were “already [a] fervent base of Windows Phone supporters.”

Commenting on Kim’s departure from Microsoft, the company simply confirmed the decision and said that Eugene Ho would take over.

We’ve seen Window Phone’s growing presence in the smartphone market. Not only have Nokia partnered with Microsoft to bring great designs and high-quality cameras, but US carrier AT&T described the launch of the Lumia 900 as its biggest ever spending $150 million on the 900’s launch. Nokia launched the Lumia 710 and 800 last year to a warm reception.

The Lumia 900 also released to positive reviews, with praise revolving around the design, performance and ease of use. The phone claimed the top spot on Amazon most-purchased devices, suggesting AT&T’s marketing efforts paid off two weeks following the device’s launch. Microsoft still has ground to make in Europe, though, where the devices have been less successful

Other marketing schemes have been the “Smoked by Windows Phone” challenge, which invited users to compare non-Windows Phone handsets to Microsoft’s over everyday functions. Uses who were beaten were offered to exchange their devices, and received $100 if they won. Not too shabby for a tapping a few buttons.

Integrating into Windows 8

I think the true potential for Microsoft’s mobile OS lies in the desktop version. Get developers working Windows 8 in numbers and, since both platforms are based on similar code across a similar interface when considering the Metro side of Windows 8, then the functionality across platforms should be almost identical.

Published: Thursday, April 19th, 2012 Last Modified: April 19, 2012

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