Windows 10 is approaching at the end of July, and as the final bytes are being finalized in Redmond, Microsoft is ramping up publicity for Windows 10. On Monday, Microsoft announced its Windows 10 campaign, and is featuring a #UpgradeYourWorld hashtag as the focus for the next Windows release.
The Upgrade Your World slogan was announced Monday, during the Partner show held by Microsoft, and was announced by Satya Nadella. The focus is to give a great upgrade experience to users, and to give them the best free upgrade available on the computing platforms available around the world.
Global Celebrations and Advertising
Microsoft announced that they will celebrate Windows 10 with special events around the world, and to celebrate the 5 million Windows Insiders. It will work with retailers around the world and have events at the Microsoft Stores. Events will be held in Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, São Paulo, and New York City.
Microsoft is also going to have a new global advertising campaign for Windows 10, and is looking to join them in a new era. Starting July 20th in the US, and July 29th globally, Microsoft will have new TV and digital ads to highlight Windows, Windows Hello, Microsoft Edge, and the highlights of Windows 10.
Partnering With Global Charities
The biggest part of the Windows 10 launch will be the partnership with 10 global and 100 local nonprofits. Microsoft will be donating $10 million to support their missions and to promote their causes. Microsoft is working with CARE, Code.org, Keep a Child Alive, Malala Fund, Pencils of Promise, Save the Children, Special Olympics, The Global Poverty Project, and The Nature Conservancy.
Microsoft is also looking to work with more in September, and will be working with 10 nonprofits in countries around the globe. Those countries include: Australia, China, France, Germany, India, Japan, Kenya, Mexico, the United Kingdom and the United States. All of these will promote Windows and the nonprofits around the planet.
Windows 10 is quickly approaching and it’s time to Upgrade Your World. Now, Windows is more than just software, but a world changer.