US wireless carriers likes AT&T and Verizon Wireless are looking forward to Windows Phone to end the problems they face with Apple and the iPhone.
AT&T And Verizon Wireless Want Windows Phone To End iPhone Problems
Wireless carriers in the US face a lot of problems with Apple to sell the iPhone because the Cupertino company has a long list of demands that need to be fulfilled. AT&T and Verizon Wireless know this from first hand experience. This is why they are eagerly looking forward to selling Windows Phone because Microsoft would not be as demanding on them as Apple. Apple currently demands a lot of subsidies and concessions to bring the iPhone down to a more affordable price point for users.
Windows Phone is already being leveraged by both Microsoft and Nokia. AT&T recently put up the Nokia Lumia 900 — the highest end of the Lumia series — for a price of only $99.99. And depending on where you were buying it from, it can be priced at even less. This is what carriers want because in this case AT&T did not have to pay anything to give this deal to their customers. Verizon financial official recently told the press that the company was “really looking forward to Windows Phone 8.0″ because it is perceived as being a differentiator.
The two largest carriers in the country really want to have a strong competition against the iPhone, which will then give them leverage to negotiate more favorable deals with iPhone maker Apple. This is in fact one of the major reasons why the carriers are so very proactive about backing Windows Phone.
Over all though, Windows Phone is still unique in its appeal and represents a change form the usual stuff that can be found on the market.