One of the more interesting products out of the Microsoft Surface lineup of products is the Surface Hub. While it hasn’t hit full rollout, it faces price issues. Microsoft announced that for 2016, it will go up by as much as $2,000.
While the Surface Hub is clearly meant for the business and enterprise customer, the signs of an early hike in pricing before general relase is troubling. It still is a bargain for businesses, but how will it sell in 2016?
Price Increases From August 2015
When the Surface Hub was announced in August 2015, Microsoft put the pricing for the 55-inch model at $6,999 and then 84-inch one at $19,999. This week, Microsoft announced that those models would be going up in prices.
Microsoft announced that the 55-inch one would go to $8,999, and the 84-inch model would be $21,999. Those who placed pre-orders will be able to keep their initial prices, but new orders get the increased pricepoint.
Why The Increase? No Comment
When Microsoft was asked why they increased the price of the Surface Hub, Microsoft had no comment available to the media. They evaluated the market, saw reasons to increase the prices, and went with that momentum.
The Surface Hubs are on delay from the original shipment dates of September 2015, and should arrive around the first quarter of 2016. It is meant for the business, so they figure businesses will wait to pony up that kind of cash.
The Surface Hub looks interesting and fun. But, at those prices, you’d better have a nice expense account for it.