Steve Ballmer Announces A New One Microsoft In Redmond

Thursday marked an important milestone in the history of Microsoft, as Steve Ballmer announced to his employees and stockholders, that Microsoft was undergoing a transformation. This reorganization as hinted for months, aligns the company as one company with a single strategy.

The reorganization by Microsoft gives the company a way to execute as a company better than ever, and give customers and enterprise customers the devices and services that they want and need. This organizational change separates the executive structure completely, and gives the company a new exciting vision.

Microsoft Announces Major Organizational Changes In Redmond

Four New Focuses Realized

The four main focuses laid out in the memo to employees by Microsoft’s Steve Ballmer include: a business model for consumer and business services, optimization for activities people value most, a family of devices powered by a service-enabled shell, and a design for enterprise extensibly and enterprise needs. These four focuses, give Microsoft the ability to tackle these four angles of business and consumer ideas in all new and exciting ways.

Functions Organized Under The Microsoft Brand

The key functions of Microsoft now will be focused under Engineering, Marketing, Business Development, Evangelism, Advanced Strategy and Research, Finance, HR, Leal, and COO. These new functions make the company more aligned and gives the company more discipline and shows the company is lined up to take on the world in a new fashion. Microsoft stated that they also need to get better on these key functions in the memo.

Four Engineering Areas Defined

Microsoft will now have four key engineering areas: OS, Apps, Cloud, and Devices. This gives the ability for the Windows 8 and Server teams to focus on the OS. It gives mobile engineers the power to focus on mobile apps for consumers and enterprise customers. Server and Cloud architects can put their attention towards the Azure services and cloud platform. Lastly, the devices team can build mobile and enterprise devices to serve both company needs.

In addition to the organization changes at Microsoft, various other leadership roles and alignments under the company were also announced. The main names of Terry Myerson, Julie Larson-Green, Qi Lu, Satya Nadella, Kirill Tatarinov, Eric Rudder, Tami Reller, Kevin Turner, Tony Bates, Brad Smith, Lisa Brummel were also named as leaders of groups within Microsoft. It is a huge cultural and organizational shift at Microsoft, and hopefully the market will see changes as the MSFT stock has remained stagnant for a while.

Published: Friday, July 12th, 2013 Last Modified: October 23, 2013

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