Sony: Next-Gen Hardware Not The First Or Cheapest, Simply The Best

Next Gen Sony Console Ps Orbis

Sony claims that the next console will have the best hardware. I hope Sony isn’t making the same mistakes it did when launching the PlayStation 3.

Remember that ridiculously high price point for PS3? That was intentional, as Sony believe the console was the best

That’s what the company said when speaking to Eurogamer on next-gen hardware, saying it’s console won’t be the cheaper or the first to launch. Rumors have said Sony is looking to get out of the gate quicker than Microsoft, who got ahead of Sony last time round.

Jack Tretton, President and CEO of Sony, said on GameTrailers that the company has never been first to market. It has never been the cheapest (too right: $599 was a scandalous price), and it’s instead about being the best. Tretton said if you can build a better machine and releases a bit later than competitors, though I imagine it and Microsoft will launch around the same time, that strategy is better than rushing a console and causing it to then not being able to be competitive over the five- to seven-year lifecycle.

Sony Investing in First-Parties: Route to Success?

Remember, the Wii is gone. It’s dead; sales have died. Sony is now gaining momentum with the PS3, though that should have been happening three years ago, due to price cuts and investment in first-party titles. Whatever the quality of Sony’s console was, we got to see the Last of Us and God of War: Ascension again for the first time. We then saw new IPs, such as Beyond: Two Souls, and we know more title such as Sly Cooper 4: Thieves in Time are coming. Microsoft may have invested in Halo 4, which looked great, but it hardly appeals to its unused brands. We’re not seeing a new Banjo and Kazooie.

Tretton added, in a perfect world, the company does want the best machine for the lowest price. Sony has previously said it didn’t want the PS4 to launch late, a year behind Microsoft. Rumors pre-E3 2012 said to keep an eye on the conference times, hinting Sony would be first. Again, Microsoft opened the show.

Whether the rumors of Sony ditching the PS3’s Cell architecture come true remain to be seen, but perhaps the company can drive down costs using AMD internals to appear to wider range of consumers.

Published: Thursday, June 7th, 2012 Last Modified: June 7, 2012

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