Rovio Says Angry Birds Reached 648 Million Downloads in 2011


Record-breaking mobile game continues to break records.

Rovio’s franchise has amassed over half a million download in one year, and nearly $70 million in profits

For once it seemed like the Angry Birds hype had died down after the release of Angry Birds space, the full sequel to the original Angry Birds. Rovio has just announced its 2011 financial results – which won’t take into account Angry Birds Space – and records continue to be broken.

According to Reuters the development studio is also preparing for an IPO (Initial Public Offering). Yearly revenue totalled €75.4 million – approximately $106 million – generating €48 million – $67.6 million – in pre-tax profit. Angry Birds space, which isn’t included, was downloaded 10 million times in three days so total downloads for that title will be a lot higher.

Rovio’s 2011 lineup was made up of Angry Birds, Angry Birds Seasons and the movie tie-in Angry Birds Rio which made up to total downloads of 648 million and active monthly users of 200 million. That’s pretty incredible for a game that’s only been out for three years. Seasons and Rio are effectively expansion packs, but obviously as just as popular despite having the same mechanics.

Optimistic about company’s future

Rovio also says 30 percent of its revenue was made up of merchandising. The company has said it doesn’t consider itself a game company, and wants to be bigger than Disney. While that’s probably not going to happen for Rovio, they’re certainly in a comfortable position. No doubt we’ll see a third Angry Birds game at some point.

Despite the original Angry Birds being out for a little while, this is the first year Rovio has released financial details. Revenue for 2010 was rumored to be around $10 million, significantly less – less than 10 percent actually.

Rovio’s head of investor relations, Anders Lindesberg, said the company is preparing for an IPO. Rovio CEO MIkael Hed also said he was optimistic about the company’s prospects in 2012 due to investments in product development, brand protection and coroporate infrastructure.

I never really bought into the hype for Angry Birds – I didn’t like it. I thought it was boring and repetitive. I don’t know how people can continue to buy the games.

Published: Monday, May 7th, 2012 Last Modified: May 7, 2012

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