According to Capcom there is no market for survival horror games and the latest game Operation Raccoon City and the upcoming Resident Evil 6 will reflect that.
Capcom Producer says Resident Evil franchise needs to be more action focused as market doesn’t support survival horror
Apparently, the market isn’t there for survival horror. Capcom believes that for the Resident Evil franchise to compete with Call of Duty in sales then the series needs to take more of an action focus, and Resident Evil 6 will do just that.
When Resident Evil debuted it was a slow-paced, horror-focused game that had players playing under the duvet as they waited for something to jump out at them and scare the life out of them. Resident Evil: Revelations producer Maschika Kuwata believes future Resident Evil titles will become more action-focused if they are to compete in sales terms with the likes of Call of Duty.
He said for the North American market to buy more, Resident Evil needs “to be an extension of the changes made in Resident Evil 4 and Resident Evil 5.” For this reason Resident Evil 6 will be taking this approach, for better or for worse.
For some reason, though, the producer says this doesn’t work for numbered sequels right now. He believes that survival horror games appeal to a small market, and compares them to Call of Duty which sold 6.5 million units on it first day of release: “A ‘survival horror’ Resident Evil game doesn’t seem like it would be able to sell those kind of numbers.”
Not action only
However, he doesn’t view Resident Evil 4 and 5 as pure shooters and admits that Resident Evil 6 doesn’t have to go all the way in “that [action-heavy] direction.”
The producer also said the two different takes on the franchise could co-exist: “we have our numbered series and … we have a more adventure-orientated version.” The results, he says, is that the main series will still be easily recognisable but there will be opportunities to experiment.
He also said that marketing will have to be changed depending on audiences, so players in the western world will have different markets to those in Japan. He said games like GTA IV sold well in Japan because their gameplay is interesting.
Resident Evil 6 is set for release this year on Xbox 360, PC and PlayStation 3.