As the Super Bowl weekend approaches this upcoming weekend, Microsoft and the Xbox One are the center of attention for many sports fans. The news about a new Xbox One and NFL collaboration quickly rang through the tech and videogame circles, with the announcement of NFL Now.
The NFL Now network will be a personalized video service for Xbox One users. It will give users NFL news, analysis, and highlights across their connected devices. It will be another six months until the network launches, but the future of the NFL will be on the Xbox One.
What Is The NFL Now Partnership About?
The partnership with the NFL and Xbox is all about personalized video for users of the Xbox One. It will give users what they want, where ever they are, and give them fantasy team content. Additionally, the NFL Now network will give custom news, analysis, and highlights for users teams and players.
The announcement pegged a lot of exclusive content available for just the NFL Now network. The on-demand NFL video content will not be available anywhere else, and should make the Xbox One another reason to love Microsoft. The announcement is part of the NFL’s future vide content strategy, and has enjoyed a prosperous one with Microsoft so far.
NFL Everywhere For Xbox One Users
This type of media rollout for NFL fans will make the Xbox One the hub for NFL consumption, and knocks out the Sony for the device of choice. A one-on-one relationship can be built with the view, and they will be able to track their favorite teams, players, and videos with their Xbox One consoles.
I love this type of rollout, and shows the powerful commitment that Microsoft has towards it users on the Xbox One. The NFL has a strong ability to push a ton of content to users, and announcing during the Super Bowl weekend only will make Xbox One users, including myself want it sooner. It will include NFL Teams, NFL Films, Fantasy, and much more starting in July 2014.
I love football and the NFL, and now my Xbox One will too. The Xbox One already has an NFL app, and now an NFL network of its own.