Next Xbox Could Be Called Xbox 8, Microsoft Secures Domains

Xbox 8 Logo Microsoft has secured multiple domains including and, possibly suggesting Microsoft will tie the next Xbox branding to Windows 8 and Windows Phone 8.

Xbox Infinity? That could be the next name of the next-gen Xbox, if new Microsoft-acquired domains are anything to go by

There’s a lot of speculation over what the next Xbox will be called; rumors earlier this year from a Microsoft developer summit claimed the console’s codename is called Durango. We don’t know what the official name will be called – or if Durango is the official name – but Xbox 8, or Xbox Infinity, could be the next name.

That’s because Microsoft acquired a couple of domains:, and Microsoft is of course launching Windows 8 later and Windows Phone 8 this year, though that’s not officially confirmed, and the 8 branding would make sense. And when the 8 is turned on its side, it becomes an infinite loop. Hence, Xbox Infinity.

Press has been referring to the next Xbox as Xbox 720, which probably isn’t going to be the name. That’s Xbox 360, doubled. The only name we’re certain of is Durango, because that came from a Crytek developer who was at the summit. His tweet with the codename has since been taken down.

With Microsoft’s push as the Xbox as an all-in-one media device, there’s probably going to integration into Windows 8 and Windows Phone 8. So the branding would make sense to create a family of products.

Durango? More Like Infinity

We may never get to hear the Durango name: if Microsoft announces the next-gen Xbox at E3 2013, then we’re probably going to be close to the release date and see the new logo and/or name immediately. Since Microsoft is traditionally first with its press conference, it would be a headline-grabbing moment.

Though the whole of E3 is going to be headline-grabbing with next-gen consoles from Microsoft and Sony probably going to be announced. And then there’s launch titles, and price, and availability.

Microsoft is also working on acquiring domains such as and, so this could be a precaution in case Microsoft decides to go with the branding. Why people are running websites anyway with Xbox in the name is strange.

Published: Wednesday, July 4th, 2012 Last Modified: July 4, 2012

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