According to Industry news source Digitimes, MSI is gearing up for launching Windows 8 notebooks in November.
MSI Windows 8 Notebooks Coming In November With Touch Control
Digitimes reports from Taipei that Micro-Start International (MSI) is getting ready to launch Windows 8 notebooks in November. The company will start by launching them in North America, Taiwan and South-East Asia mid November. The notebooks will be touch controlled to take full advantage of Windows 8. The company has apparently ramped up productions of mainboards where 50% is for MSI’s own-brand sale and the rest half is for selling to other brand clients.
MSI has been struggling in the notebook industry for a while now. The past three years have not been particularly worthwhile for the company in terms of notebook sales. Recently the company shifted focus to catering to the mid-range and also the high-end gaming segments that distanced the company from the fierce competition at the first-tier. And so it started seeing some profits from notebooks starting from the second quarter of 2012.
MSI has three main lines of notebooks — the high end G-series for gaming on the go, the C-series that is focused on the general consumers and entertainment and then there’s the X-series which focuses on ultrathin sleek models. In fact, November will also see the 11.6inch S20 notebook. It combines the thin Ultrabook looks with tablet convertibility and targets the mid-range to high-end markets. It will have a base price of about $1,096 when it comes out later this month. MSI is planning special promotions for highlighting its products during the holiday shopping season.
MSI has no plans so far for Windows 8 tablets and is conservative when it comes to experimenting this this form factor for Windows. However, it is not like the company is not making tablets at all. They are selling Android-based models in Southeast Asia and South America. MSI was recently said to be outsourcing their motherboard manufacturing to China-based OEM’s to cut costs but the company has clarified saying the outsourcing was only being done because their in-house facilities were over-capacity. The price cut is a nice side effect we suppose.