On Wednesday, Microsoft in a bold move announced in store locations coming to over 500 Best Buy locations both in the United States and in over 100 Best Buy Locations in Canada. This in store move by Microsoft signals a huge addition to Microsoft’s push for retail.
In Wednesday’s announcement, Microsoft inked a strong alliance with one of the largest consumer electronic retailers in the US. With the in store locations, Microsoft will be able to display devices, sell software, and other related products to consumers
Huge Stores in Best Buys Planned
With the announcement, Microsoft announced that the store locations within Best Buy will range in size from 1,500 square feet to 2,200 square feet. Most Best Buy locations are big stores throughout the United States, and carving out this much space for Microsoft signals Best Buy’s intentions for making this strategic partnership work for the long haul.
Products At The Windows Stores in Best Buy
Microsoft plans to sell a wide variety of different products and accessories in this store locations. They plan to sell Windows tablets, PC’s, Windows Phones, Microsoft Office, Xbox, Xbox One, and many other yet to be announced products.
Microsoft Battles Apple for Retail
Most experts on Wednesday see this move as a direct shot at Apple, as Apple also has smaller store locations within Best Buy stores. Apple has a huge retail business on their own and supplements that business with its smaller in store locations, that are generally staffed by Apple trained personnel. Apple makes the most amount of money per company, square foot-wise, and now Microsoft seems to want to join in on this parade.
One of the interest facts pointed out with this announcement was the continuing interest of Microsoft to have their own Microsoft stores in addition to the Best Buy collaboration. Microsoft sees the retail stores as their future, and with the upcoming Xbox One, Windows Phones, and Office launches and rollouts, the need to get these products to customers is very important, and retail does that in many simple and easy ways. Microsoft is giving customers direct access to the products, training sales people with answers, and letting people choose on their next Windows PC.