As we had reported on Friday, Microsoft in a bold and surprising move purchased the game company Mojang for $2.5 billion. The Minecraft game maker, who is based in Stockholm, is the fourth non-US based purchase for Microsoft this year, and is showing Microsoft’s eagerness to expand into new markets, and spend its overseas cash.
By purchasing Mojang for $2.5 billion, Microsoft is going after the game market in a very big way. The company makes the very popular Minecraft series of games, which sport over 100 million users. This alone with correct cross sponsoring and expansion could be lucrative for Microsoft for the long run.
What To Expect With Mojang Purchase?
The first thing that many people thought about this purchase, is why would Microsoft do this? Microsoft bought the company for its huge franchise Minecraft, but also for its developers. It has one of the hottest group of game developers in the company, and now they are part of Microsoft Studios.
Microsoft’s Satya Nadella stated that gaming is a huge focus for Microsoft, and as its a product that is used across computers, mobile devices, and phones, its a perfect fit for Microsoft. It also has one of the strongest communities around, and one that Microsoft wants to embrace and bring aboard its own group of products.
The Next Chapter Of Minecraft
In its blog post and press release, Microsoft also stated that Microsoft wants to bring Minecraft into new worlds, and bring the next chapter of Minecraft to players around the world. The founders of the company will be leaving the company, in a very vocal blog post, but the developers and community are the core of the purchase for Microsoft.
Mojang is a Swedish based company, and Microsoft has a lot of overseas cash sitting around. They have been able to capture this gaming community with a bold move, and get them excited about its future. Some have negative feelings about the purchase, but the overall feedback of the purchase has been solid. How this rolls out as the purchase becomes official by the 2Q of 2015 is still unknown though.
This is $2.5 billion well spent by Microsoft. It gets 100 million users, and gets them gaming on the Xbox soon.