Microsoft Releases YouTube App for Windows Phone Again: No Ads

On Wednesday, Microsoft has released the latest updated version of its YouTube app for Windows Phone after some heated discussions with Google on whether or not it should include ads and video downloads.

The latest Microsoft release of the YouTube application is somewhat compliant with Google’s request that Microsoft include ads in the application, but doesn’t fully comply with Google’s request for the application.

No Ads From Google Partners

In early May, Microsoft released its version of the YouTube application for Windows Phone, but it included no ads from the Google partners and also included the ability to download the YouTube videos to the Windows Phone. After Google disputed this application release, and issued a Cease and Desist letter to Microsoft on May 15th, Microsoft agreed on the dispute and said they would work on an updated release. In recent days, there has been speculation on when this application would be released on the Windows Phone platform.

According to All About Microsoft’s May Jo Foley, the latest version of the YouTube application has been released on Wednesday. What makes this version release interesting is that it has disabled the downloading of the videos, but doesn’t include the Google ads in the videos, something that will certainly get Google up in arms on the discussion.

Various reports across the Internet have reported that once users download this updated release by Microsoft, they lose the ability to download their favorite YouTube videos. The update by Microsoft disables this, and is a big issue with YouTube and their content partners.

Windows Phone Posts Largest YoY growth

A statement by Microsoft released today states, “Microsoft updated the Windows Phone YouTube app to address the restricted video and offline video access concerns voiced by Google last week. We have been in contact with Google and continue to believe that our two companies can work together to hone an app that benefits our mutual customers, partners and content providers. We’re earning new customers every day, with IDC reporting recently that Windows Phone posted the largest year-over-year gain among leading operating systems. We look forward to working with Google to maintain a great YouTube experience for the growing number of people who rely on both of our respective products.”

It should be very interesting to see how Google and Microsoft agree on a future release of the next version of the YouTube application and whether or not ads are included or not.

Published: Thursday, May 23rd, 2013 Last Modified: May 23, 2013

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