The Microsoft Store experience started off slowly, but has gained momentum as the number of stores have increased, and Microsoft has gotten to understand the retail consumer. On Tuesday, Microsoft announced the first non-US store, and it will be located down under in Australia.
The first Microsoft store outside of the United States was announced on the Microsoft blog, and is scheduled for Sydney. While no opening date has been officially announced, many expect the store should be open by the end of the year. This will test the extent of Microsoft’s retail business outside the US.
Australia’s first Microsoft store was announced on Tuesday, and is scheduled to be the first Microsoft flagship store. It will be located at Westfield Sydney on Pitt Street Mall and will give customers the same outstanding choice, value and service as our stores overseas and online. This should be great for Australian customers.
Microsoft is looking to make this Sydney store more than just a retail store, and making it part of the local community of Sydney. They will be donating volunteer hours, hosting community events, offering training workshops, and working with local education groups in Sydney to promote computing and science.
Microsoft Store Success
Microsoft has shown with its retail stores that their plans to enter the retail space against Apple have worked. Microsoft has more than 110 physical stores in the US, Canada and Puerto Rico. Additionally, 17 more stores are in China via in-store locations, and they have online stores in 189 countries overall.
Apple is still a dominating retail competitor for Microsoft, but Microsoft is giving customers the ability to get technical support, buy products, try out products, and host community events with their Microsoft stores. It has been a vast success, and one that is sure to grow outside the United States as well.
Sydney should be a great store for Microsoft. It will open soon, and be an interesting store to follow.