Microsoft Opening The First Of Its New Wave Of Retail Stores (November 2012)

Microsoft Retail Store_thumb4Microsoft announced earlier in the year it was to open retail stores in the U.S., and the first of the wave is opening this November. Microsoft is of course launching its Surface tablets later in the year, so perhaps that’s where we’ll a see the device pushed

If you’re interested in Microsoft’s products later this year then youre going to want to visit one of Microsoft’s retail stores

Microsoft announced earlier in the year it is to open over 70 retail stores in the U.S. as part of a wider push to establish a retail, similar to how Apple makes its products known throughout the U.S. and elsewhere. It’s an important move for Microsoft if it wants to gain greater consumers awareness and get rabid fanboys (and girls) lining up outside of its store a week before a product launch.

Microsoft Retail Store2

The first retail store will debut in Canada in the Yoakdale Shopping Center in Toronto, Microsoft announced Thursday. The store according to IT business will stock a range of Microsoft products from Xbox 360 software, to Windows 7 PCs, and Windows Phone devices. Of course we’ll see Windows 8 products this October and Windows Phone 8 devices from November; Nokia announced its Lumia 920 phone is arriving in November, so the apparent October window for the next-generation version of Windows Phone, according to ZDNet, looks accurate.

Building Stores To Showcase Products

The stores will use the new Microsoft logo, and have products on the outside of the store along with a table in the middle tables in the middle which seem to be demo stations. Microsoft introduced the new logo in earlier in the year; I was a little surprised it didn’t use the logo used for Windows 8 as it would have tied in with Microsoft’s idea of unifying its products.

Casual consumers may not be aware of Microsoft’s products, so this seems like a positive mood to get consumers testing Windows 8 and Windows Phone 8. Though I would advise Microsoft to not completely emulate Apple Stores, or some kind of Windows Bar where I get advise on why I have five difference toolbars installed on Internet Explorer.

Windows 8 launches October 26. Surfaces launches around its general availability; put them together.

Published: Friday, September 7th, 2012 Last Modified: September 7, 2012

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