Microsoft Isn’t Worrying About New Startups

As this weeks CES event winds down in Las Vegas, the video game world has focused on Microsoft and other companies in the industry. As the Oculus Rift and Valve’s Steam Machine are making news there, Microsoft has stated they aren’t worried about their names.

The world of Las Vegas focused this week on the latest startups from Oculus Rift, Valve’s Steam Machine, and even Sony’s new Playstation Now service. But, Marc Whitten, Xbox’s Chief Product Officer stated that while interested about them, he and Microsoft aren’t worried.

Microsoft Not Worried About Oculus Rift's New CES Announcements

Why Microsoft Isn’t Worried

The console gaming wars have focused around Microsoft, Sony, and Nintendo over the past years. But, Oculus Rift and Valve’s Steam Machine are brand new names in the field, and are making their names known. Microsoft’s CPO this week has stated that he and Microsoft are excited about them for the game industry and for what they do for technology.

I’ve followed this week’s gaming news pretty closely, and the two other main launches are big competition for Microsoft, but are great for the industry too. The Oculus Rift VR prototype and Valve’s Steam Machine are still relatively new while Microsoft has a huge marketshare currently.

Valve's Steam Machine Doesn't Worry Microsoft Either

Only Good For Gaming

In his comments, Marc Whitten stated that the golden age of video gaming is here, and he loves the passion that these other companies are showing. He stated that these companies wil only expand the surface area of gaming, and are good for gaming. Whether or not they sell millions like the Xbox One are total unknowns.

I like the concepts of each device, but agree with Marc Whitten of Microsoft. They definitely have a niche market, and the Steam Machine and Oculus VR devices will attract a smaller crowd, but the Xbox One will conquer them. With over 3 million units sold so far, and a huge global launch to follow, the Xbox One is here to stay. These machines certainly cannot pump out the quality and quantity of games that Sony and Microsoft can, and won’t ever sell in the numbers to make it serious or not.

Published: Saturday, January 11th, 2014 Last Modified: January 11, 2014

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