Microsoft Continues To Push The Xbox 360 As An All-in-One Console By Teasing E3 Announcement

Media Apps For Xbox 2012 Shown At E3

It looks like the E3 Pachter predictions are coming true, however much we may not like them.

What is Microsoft teasing as we’re a week away from E3 2012? More media apps, that’s what

If there’s one strategy I really, really hate Microsoft taking with the Xbox 360 it’s this: media apps. I was pro-2011 dashboard update, until I realised how many media apps are getting thrown at me, to the point where I don’t care.

In a blog post, Yusuf Mehdi said the Xbox brand is the premium entertainment service for Microsoft from 2011. The Zune branding was gradually pushed aside as Microsoft rebranded its Windows Live services – such as Windows Live Mail to Mail – and there are rumors the Xbox will support a Spotify-esque alternative.

Mehdi also said Microsoft has sold 67 million Xboxes, netting the company $56 billion in the process. The Xbox 360 remains the most popular console in the U.S.; Microsoft said this year will be the the best for Microsoft, and it’s possible this financial year will be the best ever with AAA games delayed from 2012 to 2013. 2012 also offers Halo 4 and Call of Duty: Black Ops 2, so that’s a pretty busy November.

New Music Service Unveiled Next Week?

Unsurprisingly, the sales have largely been down to Kinect and Xbox Live. Xbox Live is selling the Xbox in news ways across the media apps, and Mehdi said the Xbox 360 will reach all kinds of devices. That includes PCs, tablets, TV and smartphones. The big question for me is how Microsoft will integrate Xbox Live into Windows 8, because Microsoft could leverage the popularity of Windows 8 to boost Xbox Live. Not that it needs boosting, but cross-platform play would be awesome.

Mehdi also talked about a multi-screen experience, which suggest the company is thinking about integrating devices. I don’t think cross-platform play will happen, it’ll probably be something media related. Watching movies across different devices concurrently? Will the rumored music service stream across different devices? Rumors suggested the service will work in-browsers and on devices.

I’ll probably just tune out of the Microsoft conference because of boredom after Halo 4 has been shown. Watching a demonstration of an app is not fun.


Published: Thursday, May 31st, 2012 Last Modified: May 31, 2012

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