Microsoft Bets Big On App Development To Encourage Windows 8?

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Windows Phone 8 is Microsoft’s biggest push for the company’s mobile operating system since it debuted Windows Phone in 2010. Now, as Nokia unvled its new Lumia 920 smartphone, Microsoft is pushing app development.

We know how it is important to Windows 8 to see developer support and Microsoft is fully aware

Microsoft made the right move allowing developers to simultaneously builds apps for Windows 8 and Windows Phone 8, and Microsoft continued to push the operating system at its Windows Phone 8 yesterday. Microsoft CEO Steve Ballmer believes developers will make it big on Windows.

Over 400 million devices will be running Windows Phone 8 and Windows 8, according to Microsoft CEO Steve Ballmer. Microsoft thinks developers will hit it big on Windows, rather than iOS or Android. iOS, particular in gaming, generally see the better games arrive first. Xbox Live is integrated into Windows 8, a move Microsoft hopes will bring the gamers to Windows.

Microsoft started well with Windows Phone, but the operating system saw over 100 apps submitted per day — compared to over 600 and 700 on Android and iOS respectively. Microsoft can say it is replacing RIM in third place in the smartphone wars, though that’s the least Microsoft needs for an operating system it is pushing hard.

Placing Big Bets On Operating Systems

RIM said it will pay developers $10,000 for successful apps (it defines successful as at least $1,000). The minimum app fee for Windows 8 is over a dollar; iOS and Android apps can sell for free. Microsoft thinks higher prices mean higher revenue for an operating system with less developers. Its chief rivals allow developers sell higher, price low.

The key to developer adoption is whether Modern UI kicks off. On Windows Phone, and the Nokia Lumia 920, the operating systems doesn’t just look competitive, but appealing. The Modern UI is different to the grid-based layouts iOS and Android use

Intrgating the user itnerfaces across its moible and deskto operating systems is a big bet for Microsoft: if a cog stalls, so does the machine. Equally, if developers love Windows 8 then Windows Phone could see the effects.

Ultimately, we’ll have to see how Windows 8 performs when it enters the market. It’s important to remember this is Windows.

Published: Friday, September 7th, 2012 Last Modified: September 7, 2012

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