Infinity Blade for iOS is Epic Games’ best selling game ever, taking into account Gears of War.
Epic Games has announced Infinity Blade is the most popular game the company has ever developed
If a company announced a game for a mobile platform was its most profitable ever, then you’d be asking why the company creating a mobile device wasn’t developing a games console. That company is Apple, and that best-selling game is Infinity Blade developed by Epic Games.
Epic Games CEO, Tim Sweeney, revealed the news of Infinity Blade being the company’s most profitable game and more profitable than Gears of War. That’s not really a surprise considering the development costs for Infinity Blade are probably a lot less than Gears of War, and there’s no premium $60 RRP. Infinity Blade retails for $5.99, and Infinity Blade II is available for $6.99.
It’s really not all that uncommon, either: when developers can charge as low as free with in-app purchases then there’s a lot more flexibility. It’s amazing Infinity Blade has become the best selling property: it’s little more than a tech demo, and is on-rails. Epic has unveiled Infinity Blade: Dungeons, which sounds like a Diablo clone basically.
Sweeney said, as a result of Infinity Blade’s success, he believes the future of gaming is going to lie in the free-to-play model. He cited Activision investing $100 million into Call of Duty, which most developers can’t spend, and expressed surprise at the rate the mobile industry is moving.
Mobile Devices Reaching Console Levels
Crytek’s CEO also thought the business is moving towards free-to-play. After Crysis 3 has finished, the company will move toward being a free-to-play company. It’ll be interesting to see what kind of content the company produces considering its reputation is around graphic showcases. A next-gen Farmville clone? Don’t sign me up.
Sweeney also said the performance of the iPad 3 is approaching the Xbox 360 and PlayStation 3 levels, and while that doesn’t sound remarkable considering the next-gen consoles are arriving this year and next the iPad has only been around for three years. If the new iPad is approaching current console graphical levels in half the time they’ve been around, next-gen levels will probably approach in another three years.