Has Metro’s Removal From Windows 8 Been Microsoft’s Best (Unintentional) Move Yet?

Metro Brand Rename

Metro, the branding in Microsoft’s upcoming Windows 8 operating system, is to be removed. The software giant confirmed the new following a leaked memo sent to employees, informing them to stop using the branding immediately.

Still thinking of a new name for Microsoft? Microsoft is, and the company has confirmed Metro is finished

Last week we reported Microsoft is to ditch Metro, the branding it has used thus far in Windows 8, ahead of a new name. The reason for the rebranding is because of a dispute with a German company using the same name, so what’s replacing Metro?

We have no idea, basically. Microsoft, however, has confirmed the Metro branding is to disappear sooner rather than later: it claims Metro is a codename used throughout development. Despite the unexpected issue, analyst don’t think it’s too big a deal for Microsoft.

Patrick Moorhead, principal analyst at Moor Insight & Strategy, said the new name is more of an embarrassment than it is a huge deal for the software giant. However Moorhead said Microsoft should have applied a non-trademarked name, which I’m sure Microsoft is entirely aware of.

Microsoft is using the placeholder name Windows 8 Style UI, with no references available on the MIcrosoft website (because it’s a placeholder, so what’s the point?). It’s unfortunate because Metro has governed everything Windows 8, and Microsoft has consistently referenced the name in its development blogs instructing developers how to build good apps for the platform.

Metro Always Windows 8 Codename, Apparently

Microsoft’s message that Metro is a codename is strange. The impression was Metro was a final name being used for the retail product, particularly given the announcement of Windows 8’s general availability (October 25) wasn’t accompanied by a new design name.

Moorhead raises a simple, yet overlooked, name in the Techworld interview: Windows UI. Tiles are generally the shapes for glass in windows, and the brand already has a massive awareness. There’s no pressure to make consumers of Metro, because Googling Windows will fetch Windows 8. Moorhead, however, suggests Metro will be hard to remove because it’s been extensively used by Microsoft.

I’m not sure the casual consumers (i.e., one not reading forums/websites/blog/writing about the news frequently) is aware of Metro. They’re aware of Windows 8, though.

Windows 8 release October 25.

Published: Tuesday, August 7th, 2012 Last Modified: August 7, 2012

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