Halo 4 is the most anticipated 2012 Xbox 360 title according to research firm Nielsen, with Call of Duty: Black Ops 2 taking second place. It feels like 343 Industries is managing to generate a buzz around Halo 4 that Bungie failed to deliver post-Halo 2.
Excited about Halo 4? So are almost 5,000 other Xbox 360 owners, according to research firm Nielsen
At its San Diego Comic-Con panel last weekend, Halo 4 developers 343 Industries claimed Halo 4 is the most anticipated title of 2012 in a video shown to attendees. That’s more than a marketing term, according to research firm Nielsen, as Halo 4 pips Call of Duty: Black Ops 2 to be the most anticipated Xbox 360 title of 2012 (for now).
Along with Halo 4 and Black Ops 2, Assassin’s Creed 3 took third place in the Xbox 360 chart. It’s interesting that these three are the most anticipated and the developers are bringing fresh design decisions to each game: Halo 4 introduces Spartan Ops, a new engine and a heavily revamped multiplayer experience; Black Ops 2 brings choice to the campaign and RTS mini-sections which impact the outcome; and Assassin’s Creed 3 takes us to the American Revolution with new weapons and away from the Altair/Ezio storyline (though we don’t know if Desmond is returning).
Black Ops 2 did take the top spot on the PlayStation 3 chart, however, with Halo 4 exclusive to Xbox 360. Madden NFL 13 and Assassin’s Creed 3 closed out second and third respectively. It’s disappointing to see Far Cry 3, at 11th, and Hitman: Absolution at 13th. Hopefully the all-action trailers haven’t destroyed anticipation for Absolution.
Nielsen covered currently available consoles including the Wii, despite the Wii U releasing this year. The top-three games were Just Dance 4, NFL Madden 12 and Just Dance: Disney Party. There’s clearly a demographic still playing the Wii. It’ll be interesting to see if those players switch to Wii U, or are content with the Wii.
The survey ran from June 3-June 30, beginning a day before E3 this year. Halo 4 performed well at E3, which is a surprise because Call of Duty has gained larger mainstream attention. There’s a week between the two in November.