Late Wednesday, Google and Microsoft extended the Google sync options for Windows Phone users. This extension for Windows Phone users will give them the ability to continue using Google Sync features on their phones and make Google users happy as well.
Via the Google Support blog, Google announced that they will extend the Google Sync features for Windows Phone users until December 31, 2013. Users will now be able to continue to sync their Gmail, Calendar, and Contacts using Windows Phones and Google.
What is Google Sync?
For those who user Google and Windows Phones, Google Sync is the ability to allow access to Gmail, Google Calendar, and Contacts via the Microsoft Exchange ActiveSync protocol. As the technology moved to CardDAV, these features began to be phased out by Microsoft and Google, and users were left out in the cold. The idea is for CalDAV and CardDAV to take over syncing abilities using the Google features on Windows Phones.
Services Extended Until December 31, 2013
The last ditch effort by Google and Microsoft ideally is meant to help users transition to the new services and not to anger users. New device connections can still be setup via Google Sync through the end of the year. But, the main difference is that Windows 8 and Windows RT users will have to use their browsers to access Gmail, Google Calendar, and Google Contacts for now.
What Does This Mean For Users?
The agreement to extend the syncing services between Microsoft and Google is an important one. The dated Google Sync services are meant to be phased out by Microsoft in favor of the more technical CalDAV and CardDAV support services offered by the company. As Microsoft and Google battle in the latest round of sync wars, users are traditionally the ones who get left out in the cold.
With mobile technologies becoming more powerful than ever, its crazy to see these companies battle while users suffer, but that is what is happening. Most users won’t notice the differences, but those entrenched in the Google ecosystem might see changes towards the beginning of the following year on Windows Phones. Whether or not this is a positive move by Microsoft is still unknown.