2013 did not go as smoothly as EA would have liked with two of their bigger launches coming under scrutiny.
EA Address 2013 Failings
EA are one of the mammoths of the Video Game industry but even with all the research and resources behind them it did not stop the company struggling with the basics at times in 2013.
You would think after so long churning out video game after video game that they would have perfected the act by now but it seems the launch of new release remains an elusive art for some of the bigger companies – and when you pride yourself on annualy releases and frequent updates this can cause a few problems.
And so it did for EA with not one, but two releases in 2013.
SimCity and Battlefield 4 Launch Problems
First there was SimCity which came with numerous failings and many felt could of done with a while longer in the oven. Later in the year the same was said about Battlefield 4.
Both games dissapointed for numerous consumer and technical reason and EA have finally decided to answer some of the Critiscm that has been floating around ever since.
In a recent Q&A session the chief creative office for EA – Rich Hillemean – decided to let his feelings known, admitting mistakes were made.
EA Chief Exec Responds To “Noise”
“Battlefield 4 has been an exceedingly successful product on both consoles and PC. From a sales perspective, from a gameplay perspective… I think there was a lot of noise about the game, but some of that is a function of your surface area. The more customers you have, the more noise becomes available. We did things wrong. We know that. We’re gonna fix those things. We’re gonna try to be smart about what customers want in the future.
“But I’m not willing to accept – and I don’t think most of my customers are willing to say – “it’s a bad product, I wish I didn’t buy it.” That’s not the conversation we’re having now. I think what we’re hearing is, “You made a game we really liked. We would’ve liked it a little better if it didn’t have these problems.” Many of those problems we can fix, and we have and will.”
It’s a calculated response from EA who have defended the products while admitting there were areas to be improved – and will be improved. The proof will be in future launches however and whether or not they come across as 100% complete or not. Time will tell on this one.
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