Activison Blizzard announced as part of its wider financial earnings that revenue for World of Warcraft and Call of Duty decreases, while Skylanders: Spyro’s Adventure continues to prop up revenue. World of Warcraft now sees nine million subscribers playing the seven-year-old title.
Revenues for the first half of 2012 fell by 6.8 percent, bringing in €1.731 billion — down from €1.857 billion in 2011. Blizzard also revealed that Q2 2012 revenues rose by €41 million to bring in €837 billion compared to €796 billion during the same period in 2011. Revenues for the first six months of 2012 fells by 6.8 percent €1.731 billion; during the same time in 2011, revenue stood at €1.857 billion. Conversely, Q2 2012 revenues rose €41 million bringing in €837 million compared to €796 million in 2011.
As for why World of Warcraft and Call of Duty decline, Blizzard did and did not reveal for its properties’ decline. It simple said revenue related to Call of Duty’s digital offerings and catalogues were lowered compared to the same period in 2011.
Flagship MMOG Not Declining Anytime Soon
Nine million subscribers is still impressive considering World of Warcraft is closing in on a decade since release. Mists of Pandaria releases this month, which is sure to lure players back. There was a reported by Forbes claiming Guild Wars 2 could reduce World of Warcraft’s subscriber numbers by 25 percent. It’s still early day for Guild Wars 2, though, so we’ll watch the game’s progress with interesting.
The release of Guild Wars saw claims surface that said it could be the first major challenge to World of Warcraft: it combines the content and production values of a subscription-based MMORG without the need to pay a monthly.
Blizzard also touched on Diablo 3. The game’s revenue is yet to be felt due to what’s described as deferring the incoming in line with regulations on online income. The popular dungeon crawler is the fastest-selling PC gamer, despite a heap of controversy Regarding Blizzard’s fastest-selling PC game ever, Diablo 3, the full force of its sales have not been felt as revenues “have been heavily deferred in line with regulations on online income” GamesIndustry.biz reported. Activision Blizzard is estimating revenues of €800 million — up from €750 million for 2012.