Dell have predicted the transition to Windows 8 will include rising costs for tablets.
Dell’s CEO believes that Windows 8 will remain PC-centric as tablets will have a high initial cost, which I don’t believe
And I don’t believe it because, as I’ve said before, Microsoft has openly talked about wanting to build an ecosystem and tablets are part of that strategy. Why would Microsoft price consumers out of the market, knowing that doing so would cause them to go for iPads (and let’s be honest here, they’re looking for that device anyway).
The comments came alongside news Dell will be offering a range of Windows 8 products, probably including touch devices. Confusingly Michael Dell – founder and CEO of the self-named company – made the more expensive comment at Dell’s earnings call. So Dell is saying consumers will be less open to buying devices because of the higher price, but profits will go up at the same time?
Dell also said consumers will need a new PC for Windows 8. Really? As we reported just yesterday, the minimum system requirements for Windows 8 don’t differ to Windows 7. A gigabyte RAM and 16GB of storage for 32-bit versions of the OS? Yeah, I’m sure people are going to be upgrading PCs running Windows 7. Unless you’re buying a brand new machine with Windows 8, I don’t think people are going to be concerned about running the OS. This isn’t Vista (thankfully).
Incentive to upgrade?
Dell also said corporations are still adopting Windows 7, so the upgrade process may be slower. And that’s the difficult for Microsoft: half of Windows 8 is effectively Windows 7, so why should people upgrade? Yes, for Metro, but from an investment point of view some consumers might not see the immediate benefit. That’s where developer support comes in.
Windows is expected to launch around October, like Windows 7. We’re also getting the Release Preview in around a week: Steven Sinofsky of Microsoft said the new version of the OS would arrive in the first week of June.
Considering Microsoft is supporting ARM-based devices through Windows RT, designed for mobile devices such as tablets, it’s unlikely high prices will be set. Non-Apple manufacturers are already pricing competitively with the $499 price.