Blizzard Says It’ll Be On Windows 8 Despite Critics

Ll_blizzard On Windows 8 150Px Despite criticism from key industry figures like Markuss Persson and Valve’s Gabe Newell claiming Windows 8 will not be a strong gaming platform.

World of Warcraft developer Blizzard said in an interview to CVG it will launch titles on the platform.

World of Warcraft launch on Windows 8

Plenty of skepticism has surrounded Windows 8, particularly as a gaming platform. Minecraft creator Markuss Persson said the operating system isn’t open compared to Windows 7, comments echoed by Valve creator Gabe Newell. Blizzard, developers of popular MMOG World of Warcraft and the fastest selling PC game ever: Diablo 3.

Blizzard said it will launch titles on the platform that people are; considering this is the next version of Windows, people will be on the platform. Given the popularity of World of Warcraft the users are likely to move to where Blizzard puts titles. It also exposes more users to Blizzard titles, potentially meaning more sales.

Executives at Blizzard referencing Newell’s comments, calling Windows 8 a catastrophe, were said to reflect Blizzard’s position. An air of melodramatic comments jumps out to me. Why are people and companies against Windows 8 before it launches? The revolution with Modern UI seems to be causing consistent comments. Whether it is a defensive reaction or a stubbornness on consumer’s part is unknown. Positive comments seem less vocal.

Where’s Positivity?

The reasoning seems to be that Microsoft wants to launch its own app store, called Windows Store, and therefore will control the submitted content to a degree. Of course, Newell’s Valve created the digital distribution platform Steam. As probably the most popular platform for PC gamers, it’s not surprising to see defensive reactions from Steam. Though that’s not to say defending Steam and criticizing Windows 8 is mutually exclusive.

It will be interesting to see how Microsoft controls the experience for tablets user specifically. We’ve seen how Apple control iOS to develop a consistent experience on iPads, courting developers to build unique apps for the platform. Downloading programs from a website on a tablet is not the kind of simple user experience consumers will expected, especially if exposed to Apple’s devices. Introducing an app store in Windows 8 allows this experience to be controlled and the content developers submit. I actually think it’s needed.

Windows 8 launches October 26.

Published: Tuesday, September 25th, 2012 Last Modified: September 25, 2012

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