Xbox 360 Outsells Competition For 17th Straight Month

Written by: Jon Charles - Published: Saturday, August 11th, 2012 - Comments

Xbox Sales 17 Straight Month

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Even though the summer is pretty slow for new releases (Darksiders 2 and Sleeping Dogs aside, to name a couple) Microsoft’s Xbox 360 console continues to sell. So well, it’s become the best-selling console worldwide for the 17th consecutive month.

Microsoft sells over 200,000 Xbox 360 consoles in the U.S. just during July 2012

Microsoft has revealed in its latest NPD numbers the Xbox 360 has sold 203,000 units, making it the best-selling console in the United States for the 17th consecutive month. It’s impressive in a period where new releases are typically quiet, compared to the flurry of release we’re getting November this year and February 2013.

The figures cover July 2012, pipping PlayStation 3 and Wii U. Microsoft’s console took 49 percent of the current-generation market share, and a 40 percent share was taken in the U.S. Microsoft seems to have taken the Wii’s mantle, now the latter has declined and Wii U releases by the end of 2012.

Total retail spend for Xbox 360 also topped Microsoft’s competitors: $218 million was taken. The figure covers hardware, software, and accessories. Microsoft said consumers spent a greater amount of money on Xbox 360 than the PS3 and Wii combined.

Momentum Continues, Won’t Be Ending Anytime Soon

It’s also an indictment of the third-party support Microsoft controls on Xbox 360. Six of the top 10 games during the July chart were NCAA Football 13, The Amazing Spider-Man, Lego Batman 2: Dc Super Heroes, Call of Duty: Black Ops, Assassin’s Creed Revelations and Batman: Arkham City. None of those are first-party titles.

However, Microsoft is keen to talk about first-party titles. It mentioned Halo 4 and Fable: The Journey, Kinect software including Nike+ Training Kinect, and the SmartGlass app announced at E3 2012. SmartGlass isn’t yet available, but it’s an app designed to add context to game or other content being watched. The example Microsoft showed was Game of Thrones, and a map via SmartGlass showing the location of characters.

Microsoft’s dominance, especially with the Wii flagging, is probably going to continue for a while. Big releases including Halo 4, and third-party titles in February 2013 like BioShock Infinity, means sales will increase as games become available. Even when Microsoft launches its next-generation Xbox console, media services will still sell consoles, probably around E3 2013.


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Written by: Jon Charles
Jonathan is a writer on the technology and video game industries. He is comfortable with using Mac OS X and Windows; he began using Windows with Windows XP during his early double-digit years, and started using OS X in 2009 on a MacBook Pro. He began gaming on the SNES back in the 90s.

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