The mobile platform for phones and tablets is a highly competitive world, and Microsoft knows this more than any other company. But, data released on Wednesday shows that in the Q4 ’13 period, Windows Phone continued to gain users, and is slowly taking other markets from mobile companies.
Microsoft in the studies released by Strategy Analytics shows that the company has a 4 percent grasp on the global phone market in 2013. The percentage by many may seem to be small compared to Android and iOS, but Microsoft is growing globally and in strong numbers for many markets.
From 2 Percent To 4 Percent
The latest numbers show that the Windows Phone platform went from 2.7 percent to 3.6 percent by the end of 2013, which is a strong improvement. It has slowly gained traction from users globally, and shows that users are liking Windows Phone more than other platforms. It is also showing that Windows Phone is growing.
The issues on the numbers though, show that Microsoft is having issues getting lower tier and premium tier users to commit to the platform. This may be due to the current economy, due to limited manufacturers making the phones, or a divided phone market, but Microsoft is losing these customers globally according to the numbers.
Microsoft Ships More Phones Globally
The other numbers discussed in the report show that Microsoft increased the number of phones shipped globally from 5.9 million to 9.4 million, or 35.7 million globally. This means that the company shipped almost 4 million more phones in the year, and a high number of phones for the year around the globe.
Where these phones are used is important to Microsoft. They want more US usage, but outside the US is where Windows Phone is gaining users. The platform has a huge global appreciation as the Lumia 510 and other phones are widespread hits for the company. With over 35 million phones shipped, the numbers are impressive, but with Apple shipping 781 million and Android with 153 million, it has a ways to grow and need to grow quickly.
I love these types of numbers, and shows Windows Phone growing. It needs to grow quicker, and hopefully 2014 will be the year for Microsoft.