Microsoft is still remaining coy on the price for its Windows Pro upgrade for Windows 8, the company’s next-generation version of the 25-year-old operating system. Amazon is setting the price at £49, so we’ll have to see whether the price changes.
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Preorder Pro Upgrade Version (UK)
We’re not sure when Microsoft will announced the pricing for version of Windows 8, though we know Microsoft jumped the gun
Microsoft is offering digital and physical upgrades to Windows 8 for $39.99 and $69.99 respectively, and as low as $14.99 if you’re buying an eligible Windows 7 PC by February 2013. Amazon.co.uk listed the Windows Pro version of Windows 8 for £49.99, so consumers will be interest to see whether Microsoft sets similar pricing.
The version of Windows Pro is physical, so no day-and-date downloading of Windows 8. It seems like buying Windows 8 in physical form is costly compared to a digital download. We’ve seen with companies like Apple the success of setting new versions of an operating system for $20, in the case of Mountain Lion.
Amazon may not know the price of Windows 8 yet, so this seems purely like guesswork. A price for Windows 8 is unconfirmed, though the upcoming September event may make references to Windows 8.
As is normal for Amazon, the company is offering a guarantee that lower pricing will be matched if customers pre-orders Windows 8 Pro today. We’ll have to see what happens if Microsoft announces a higher price.
Setting The Right Price: Risk Versus Reward
Considering this is the upgrade version of Windows 8 Pro, I don’t see the price being considerably higher. Windows 8 Pro in stores is $69.99, and upgrading after buying a Windows 7 PC is just under $15. Taking the sum of the prices and halving it results in $42.49.
Microsoft confirmed for U.S. upgraders that the three-month price of $39.99 is available until January 31, 2013. Windows 7’s pricing became available 120 days before official availability. Sixty days remain before the Windows 8 launch.
Recent rumors claimed Microsoft will offer Windows 8 Pro in retail form for $200, after a three-month promotion at the low price of $79.99. Getting users invested into Windows 8 as quickly as possible is vital to encouraging app development
Windows 8 launches October 26.