Nokia’s release of the Lumia 900 model at CES 2012 during the Microsoft keynote highlights now Finnish smartphones will be taking Windows Phone to all parts of the market.
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Steve Ballmer showed off the Nokia Lumia 900 Smartphone during the CES 2012 Keynote, which was incidentally the last such keynote for Microsoft at CES as the company has decided to stop showing at CES.
The Lumia 900 or ‘Ace’ as it might be known elsewhere in the world, served as a good highlight to show how Nokia will be taking Windows Phone to different parts of the market in order regain the market share they once had and then hopefully move beyond.
Their collaboration with Microsoft was meant to be beneficial to both companies and now it is clear that their joint strategy is to move forward with a small number of very well-designed and well made phones for the Windows Phone platform and battling the increasing number of Android phones with that.
This is a good way to maintain brand focus whilst there’s still a lot of identity building to be done. Without too many phones to handle, both Nokia and Microsoft can focus on individual phones that represent individual markets.
The Lumia 710 is clearly the mid-range market phone. It has everything that Windows Phone can offer with a fast 1.4GHz SnapDragon Processor and a 3.7inch screen. However, it is clearly demarcated away from the top rung where the Lumia 800 and 900 rule the roost.
The Lumia 800 and 900 are almost identical phones with one available internationally and the other recently launched at the Microsoft Keynote at CES 2012 for the US markets. They feature a 4inch plus AMOLED display and 4G LTE support with the same 1.4GHz SnapDragon processor crunching the data.
Of course the addition of other manufacturers like HTC to the mix only makes it better for Microsoft but they are not heavily collaborating with Nokia to ensure the flagship Windows Phone experience is exactly what they want it to be. There are even rumors of Microsoft taking over Nokia’s smartphone division leaving the company nothing but husk of its former self.
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