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Why I’m Almost Certainly Switching To Microsoft’s Windows Phone 8

Microsofts Windows Phone Htc_thumb4Apple’s announcement of the iPhone 5 yesterday made me think it’s not the device I want to upgrade later this year. What is the device? The Nokia Lumia 920.

I’ve always said I’ll upgrade to the best device on the market when my two-year contract ends, and I believe it could be the Nokia Lumia 920

Microsofts Windows Phone Htc

This November I’ll be upgrading to a phone. I’ll have the option to stick with UK carrier O2 or move to a different carrier, perhaps Everything Everywhere (EE). I may choose EE because I’m looking at the Nokia Lumia 920 as my next smartphone, but why?

The reason is because I wanted a different iPhone. Regardless of whether consumers continue to queue outside of Apple Stores for the device, and that will happen, I wanted a new iOS. The most underwhelming announce, for me, was adding a fifth row of app icons. Surprisingly that’s what Apple did.

That’s all I needed to hear to be underwhelmed; so looking at the competitors, I considered Android isn’t desirable because I don’t see widespread support for developers building high-quality designed apps. I know the experience in the iOS App Store will be good to great. Therefore I looked at Windows Phone and Nokia’s Lumia 920.

Great Potential Over Coming Year

I’ve always liked Modern UI, the tile-based user interface, as I’ve pointed out in many Windows 8 articles. It’s different, and the greater customization being introduced in Windows 8 allows the medium-sized tiles to be enlarged and decreased. It also brings support for high definition display and multi-core processors. That means it’s basically on parity with Android and iOS.

I also believe the launch of Windows 8 this October will mean a rapid increase in the number of apps on Windows Phone 8’s app store, currently around 100,000. Microsoft allows developers to build Windows Phone 8 and Windows 8 apps simultaneously with the release of the operating systems, so developers can target two markets for half the work. The platforms use the same design unlike Android where developers may have to think about Samsung’s TouchWiz of HTC Sense. It’s a reason Apple is successful with iPad: the iOS UI is identical regardless of platform.

Then, the design. It’s colorful and an iteration on Nokia’s Lumia devices. That’s good.

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Published: Friday, September 14th, 2012 Last Modified: September 14, 2012

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