Kickstarter has proved an incredibly useful source of revenue for indie developers and it turns out that video game related funding is the most prevalent on the site.
Kickstarter Proves Gold For Video Game Funding
Popular crowd funding website Kickstarter.com has been around for a number of years now but it is without question after coming into a league of its own in 2013.
Whether it’s a movie, album, tech startup or a video game that needs funding – those involved in the aforementioned industries are quickly seeing the benefit of going to the public for financial aid.
They are allowed greater control over their project first of all and also there is the possibility that they could prove successful in raising far more than they could have attained from a profit hungry publisher.
Video Game Developers Flock To Kickstarter In 2013
Kickstarter has really revolutionized certain sectors of the video game industry and has encouraged creativity while giving the creators themselves more personal input and control over any project due to not having to kneel to traditional backer demands.
In 2013 Kickstarter raised an impressive $789 million for video game related projects. This is $186 million more than the film and video sector for example and is ahead all other industries as well.
One factor to be wary of when considering those statistics is that they include ALL funding and of course funding is only guaranteed if the project actually meets its goals.
Broken Age and Massive Chalice Blaze A Trail For Kickstarter Funding
The likes of Broken Age and Massive Chalice raised $178 million between themselves. However, for every hit there’s more than one failure as only 35% of game projects hit their goal. Shadow of the Eternals for example failed to grab the attention despite a heavy promotional campaign behind it.
Nonetheless it appears that crowd funding is here to stay and clearly a viable source of funding for up and coming developers along with those who want to have full control over their project.
What will 2014 bring for the ever changing Video Game industry? We will just have to sit tight and find out !
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