Microsoft could be learning lessons from Apple by offering cheap upgrades to new operating systems. An upgrade could cost as little as $15
If you’re worried that Windows 8 is going to be another $100+ outlay, pay attention: it costs under $15
Upgrading a version of Windows has never been cheaper, seriously: upgrading from Windows 7 to Windows 8 will costs $15 ($14.99, actually). It will also run from June 2, the day the Windows 8 Release Preview could go live.
The Verge heard from its exclusive sources the offer will run from June 2, 2012 to January 31, 2013 – a lot longer than I expected – which will cover the back-to-school and holiday periods Apple dominates with the iPad (though are consumers really going to buy anything else?). Consumers who buy the upgrade via a Microsoft Store, when buying a Windows 7 PC, get the Windows 8 Pro Upgrade for the low price of $14.99.
We still don’t know for sure when Microsoft will launch Windows 8, apart from 2012, though that was no surprise, but the safest bet is on October 2012. That’s when Windows 7 launched, and would be after the launch of the iPhone 5 and before the holiday rush for the iPad. It wouldn’t conflict with any of Microsoft’s big Xbox release, such as Halo 4 in the first week of November.
Windows 8 Workshops
The second bit of information from the source was that the upgrade scheme will involve workshops to help consumers get to know Windows 8, and includes a $20 gift card if they attend. It’s a neat idea from Microsoft, and follows the workshops they’ve been offering for Windows 8 developers. It seems like the company is making Windows 8 feel comfortable to use, probably down to the introduction of Metro.
Tech site CNET originally reported the upgrade scheme, though wasn’t 100% certain. It also said the scheme would begin in early June, and it would release alongside the Release Preview. It added Windows 7 Home Basic users and above would be able to use the offer.
Of course this means fresh college students will be looking to pick up Windows 7 machines if it means getting Windows 8 cheaply. Whether that’s enough to persuade people from not going for the iPad is another matter.
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