Sony’s newest handheld sells, not ships, 1.2 million units worldwide; Sony say handheld has exceeded expectations
Sony’s brand-new handheld sells 1.2M units, as of February 26, and ships 2 million units worldwide
While the PlayStation Vita has been out for a while in Japan, and sales have been faltering at times in the Far East, its launch in the western world has been met with unprecedented sales and those stronger than its rival – the Nintendo 3DS – over the same time period.
According to Sony’s press release, the PlayStation Vita “experienced an initial burst … in Japan followed by Hong Kong, Taiwan and South Korea.” The press release also confirmed the two million figure of software sales fall under both retail and PlayStation Network.
According to Andrew House, President and Group CEO of Sony Entertainment Inc, “PS Vita was designed to deliver the ultimate portable gaming experience.” House also claims the market is still there for mobile devices, despite the rise of Apple and Google’s mobile devices, for an experience providing a “revolutionary combination of rich gaming and social connectivity.” The press release also says that Sony will continue to push strong software titles in 2012.
Sony describes the PlayStation Vita as allowing uses to “encounter,” “connect,” discover,” “share” and “play” with friends.
The Vita’s launch was strong; games such as Uncharted: Golden Abyss, Wipeout 2048, Gravity Rush and Lumines: Electronic Symphony provided console experiences on a handheld device for new users and brought established and exclusive IPs to a handheld device.
Sony have also been keen to push the social networking side of the device. Apps such as Facebook, Twitter, Netflix, Skype and foursquare are all available on the platform.
The PlayStation Vita had received a mixed reception in Japan last year. The customers heading to stores to pick up the device were varied: one store had 30 fans in line, and a few people were lining up at a store in Akihabara. According to Kotaku, there were no fans at a store in Yurakucho. This same store had over a 1000 people for the PS3 launch.
According to IndustryGamers’s Japanese Correspondent, there were “plenty of units left” at the stores they visited with only a couple of buyers “vaguely interested” in the console.
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