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Microsoft Removes Apps With ‘Sexually Suggestive’ Content From Windows Marketplace

Windows Phone Marketplace
Microsoft has recently declared its policy for controlling content on the Windows App Marketplace and part of that policy is to crack down on apps that are ‘sexually suggestive’ in any way.

Microsoft To Be Stricter About Provocative Content On Windows Apps

Microsoft is highlighting four changes to its content policies for Windows Apps, Microsoft Senior Director for Windows Marketplace Todd Brixx said in a blog post earlier this week.

As a part of these changes, Microsoft aims to take down apps with trademark issues to avoid trademark misuse. The company will also cut down on the number of keywords that publishers can use to describe their app as a way to fight false advertising and keyword spamming. The other change include enforcing existing laws regarding app content that includes blocking apps with sexually suggestive content.

The Marketplace for Mobile, as it was known back in 2009 when it was launched, was a response to Google Marketplace and Apple’s App Store. Also, BlackBerry’s App world was also up by then along with Nokia’s Ovi store. Microsoft did not do so well at the beginning because of relative lack of interest in Windows Mobile. It was Windows Phone 7 that really turned things around and Windows Phone 7.5 gave it another boost. The marketplace is still slow compared to market leaders like Android and Apple but it is till doing a lot better than Blackberry and Nokia’s offerings.

According to what Brix wrote, Microsoft is not worried about lowering the number of apps in the marketplace, which is currently hovering slightly above the 80,000 mark. The company’s main concern is to maintain a high quality level for the store overall. Brix also talked about how some developers were spamming Microsoft with apps by submitting in different categories and using similar looking icons to build a wider presence faster.

Microsoft will be cracking down on apps that offer anything beyond a ‘Swimsuit issue’ level of sexually suggestive content. There’s an outright ban on sexually explicit content and the company will be monitoring the rest quite strictly to maintain quality levels.

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Published: Friday, May 4th, 2012 Last Modified: May 4, 2012

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