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Microsoft Pounces on Google’s Terms of Service Concerns to Promote SkyDrive

Skydrive Service

Microsoft’s never one to miss a marketing opportunity as it slams rival’s Google Drive.

After Google’s controversial Terms of Service in Google Drive, Microsoft exploits the furore

When Google officially announced Google Drive, there was a big concern from users over how the company collects its data. The company’s Terms of Service basically said they collected data and could use the content without users’ permissions. While it’s actually needed for Google to enable its services to be used, that hasn’t stopped Microsoft from hitting Google while they’re down.

Microsoft said SkyDrive is the only service that works seamlessly with Office and Windows, and claimed users want a cloud storage service that seamlessly connects people to apps and devices used every day.

The company also said, unlike Google Drives and Dropbox, users can collaborate on and edit documents stored on the Web. That’s possible on a Mac, or if the programs aren’t installed. SkyDrive also doesn’t require documents to be converted to work on other machines, as they’re stored on the Web servers and can be accessed in the browser.

Microsoft no stranger to attacking Google

Microsoft also claims its cloud storage service is more protective of users’ contents than Google Drive. SkyDrive’s Terms of Service says Microsoft doesn’t claims ownership of content. The only exception is more content licensed to users.

The day before SkyDrive was announced, Microsoft announced it was expanding the service to allowing remote viewing of the entire desktop and supported SkyDrive through Finder on Macs. Microsoft also said SkyDrive would be a key part of Windows 8; for anyone who’s used the OS, it’s exciting to see tight integration of the users where users can upload files and create folders. Integration is been lacking in Windows 7.

7GB of free storage was made available to new users, and 25GB for those actively using the service up to April 22. New users have to pay $2.49 for 25GB of storage, and more for additional storage, which is the same as Google Drive.

Microsoft has also fired shots at Gmail in the past, criticising its unified privacy policy and promoting Hotmail instead. Though remember Hotmail had a recent password hack scare recently.

17 million people currently use SkyDrive, behind Dropbox’s 50 and iCloud’s 125 million.

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Published: Wednesday, May 2nd, 2012 Last Modified: May 2, 2012

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