Is Google guilty of restricting other search engines from indexing YouTube (Microsoft’s Bing found a clever way around it)? Microsoft thinks so and files an antitrust complaint against Google.
Microsoft is no stranger to antitrust injunctions that were the result of complains by the complaints generated by its competitors. And one of the most prominent ones to do this has been Google. Microsoft has often been made to do things like sell a copy of Windows in Europe that did not bundle the Windows Media Player by these lawsuits. Now, Microsoft has turned the tables right around and filed an antitrust lawsuit against Google.
According to the multiple claims made against Google, the search engine giant is apparently guilty of restricting other search engines from indexing YouTube. However, it must be noted here that Microsoft’s Bing will still spit out results with YouTube links in it even when the search is highly specific. So that means there’s a way around the blocks that Google has supposedly put up and Microsoft has taken it.
Also part of the suit is the complaint that Google makes it difficult for its advertisers to move their ad campaign to competitor’s websites. It has also apparently contractually locked multiple large European websites in to exclusively using the Google search box.
Some of these allegations might actually have some meaning to them but that does not mean Google is doing something terribly wrong that no one else is doing. So this is just an industrial exercise that involves corporates suing each other just to make sure that the competition remains competitive. Or that’s what they would like you to believe.
Truth is that the two companies that are at war here have both been instrumental in shaping the Internet. But now they are trying to bring in some policing in to that space just to make sure that the competition is slowed down by litigations. But it is definitely fun to watch from a distance as Microsoft finally gives Google, excuse the cliché, a taste of its own medicine.
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