Microsoft’s Xbox One is not far away from launch, and at a recent conference their director of marketing has been talking about the future of the console and the company.
Xbox One and 360 To Stick Around
Considering how fast technology is advancing it may be surprising to note that the Xbox 360 has now been around for eight long years. Not only that but Microsoft recently announced plans to support the Xbox 360 until at least 2016.
Marketing and strategy officer Yusuf Mehdi commented back in September that you can expect at least another new hundred games for the console and was quoted as saying ,”It’s not like the day we ship Xbox One your 360 won’t work. We’ll continue to support it.
“If you look at 360 that platform lasted for seven to eight years and it’s going to go for another three years. It’s incredibly profitable now in the tail.”
While some developers have actually lamented the long console cycles, saying it reduces their ability to upgrade their technology in the video games, it cannot be argued that the Xbox 360 has seen some stellar releases over the last couple of years and we can probably expect a few more before it finally kicks the bucket.
Xbox One Muted For 10 Year Long Cycle
So with the seemingly everlasting support for the Xbox 360 – it comes as no surprise that Microsoft have backed the Xbox One and expect it to last for at least a decade. Microsoft Canada Xbox director of marketing Craig Flannagan has recently been talking about the console and the company’s future.
He has been quoted as saying that the Xbox One is selling twice as fast as the Xbox 360 was at this stage – and that he expects the console to last “conservatively” for a decade.
“I’ve been here for the launch of Xbox 360. I was here for the launch of Kinect. This is far and away the biggest launch we’ve ever done,” he said. “It’s the most hardware we’ve ever produced. It’s the most we’ve ever pre-sold. We’re preselling a little over 2-to-1 from what we did with Xbox 360. The momentum on launch has been really good.
“We’re built for the future, we’re going to stay ahead [of Sony and Nintendo]. I think there is not a better experience you can buy this holiday, and there will not be a time this generation where there’s a better experience you can buy than Xbox One…And it’s probably going to be a pretty long generation. We’re probably here for a while because we’re built for the future. This is a console that will last you, conservatively a decade, if I had to put a bet down today.”
Will The Xbox One Be The Last Console Ever?
While at this stage many might see a 10 year long console lifecycle as been unrealistic – bear in mind that there is new cloud technology that means the need for console upgrades in the future will apparently be not as prevalent.
In fact Ubisofts CEO Yves Guillemot has recently disputed the idea of this being the last generation of consoles – he did, however call for a 5 year Long cycle, not a 10 year one/
“I still think it is not the last generation, because the manufacturers want a way to control their platform and the machine is the best way to have a specific access to that,” he said.
“I think that the cloud is going to change a few things. Now with cloud and the increase of bandwidth we should have the possibility to increase the quality of games a lot over the next few years. But I think five years is the right timing for it.
“If we can take advantage of the quality those machines bring, and if we can spend money, then I think we can make the business grow very fast.”
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