One of the biggest music festivals in the United States for years has always been the Bonnaroo Music and Arts Festival held in Manchester, TN. But, on Friday, Microsoft announced that fans of the festival will be able to enjoy it without leaving their homes.
The joint collaboration between Microsoft and the Bonnaroo festival is aimed to bring the live streaming of the festival to Xbox users. The virtual destination is going to give music and arts fans one of the largest interactive festivals and will be available for no additional charge.
BLAM! Starts Xbox and Bonnaroo Collaboration
The lineup announcement for the festival has generally just been available online, but now Xbox fans will be able to enjoy the party as well. The party will features a SuperJam and bands like the Flaming Lips and Ben Folds. Users can download the Bonnaroo app from the Xbox Live marketplace and start watching the announcements come to them.
This is huge for the advancement of the Xbox as an entertainment destination for users. By giving them such a large music and arts festival like this, the Xbox is once again shown as one of the top living room entertainment devices around. The Bonnaroo festival generally attracts big name bands and artists and should again this year.
Part Of Xbox Entertainment Studios Push
This is one of the first live events that the Xbox Entertainment Studios division of Microsoft will be in charge of during 2014. By giving fans a first ever availability to stream the event to their entertainment consoles, Microsoft is showing that they want to bring premium music concerts and festivals to fans of the Xbox.
This is also a great push for the Xbox. It has music and videos for users to rent and purchase, but it needs to be more than just a game machine to many. This ability to stream a large festival like Bonnaroo will give it what it needs to get the mainstream public into the console. With over 80,000 people at the event, the virtual audience via the Xbox should certainly multiply that by many.
I have enjoyed these concerts in the past and marked my calendar for it. It is a bold move by Xbox and Microsoft and should be a huge success if they do it right.