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Microsoft Adds HBO, MLB and Comcast Multimedia Apps to the Xbox 360

Xbox 360 Apps Mlb Hbo Comcast

Microsoft released 3 more new XBOX 360 apps: HBO, MLB and Comcast multimedia apps are now available

Microsoft add three news apps for the Xbox 360 users in the US: HBO, MLB and Comcast

Microsoft’s latest dashboard update made a big push on multimedia apps, and the trend is continuing. For Xbox 360 owners in the US who are connected to Xbox Live, three new apps are now available for use.

The three apps are HBO Go, Xfinity and MLB.TV. It has also been confirmed that the apps include Kinect support for gesture and voice control.

HBO Go brings the “entire catalogue” on demand. Senior vice president of HBO’s Consumer Technology Group, Otto Berkes, said that the development team have “tried to take full advantage of the functionality of the Xbox.”

The Xfinity app offers a similar service, bringing Comcast’s On-Demand service and library of media. This includes TV shows and film.

MLB.TV grants access to 2,400 games and includes the ability to go into a splitscreen mode to watch two games at the same time, with the voice control allowing Kinect users to say ‘Switch’ to focus on one of the games.

Yusuf Mehdi, chief marketing officer for Microsoft’s Interactive Entertainment Business, said “[t]hey [the app providers] really brought in to the ease of use to help consumers find and enjoy what they want.”

Xbox 360 owners in the US also have access to Netflix, Hulu Plus and ESPN as Microsoft continue to push the Xbox 360 as an all-in-one device.

USA Today say that use of entertainment apps on the Xbox 360 has “doubled year over year.” Microsoft also say that Xbox 360 users are now “firing up their consoles” more for non-gaming purposes for the first time ever. Mehdi says that Microsoft have seen “this amazing explosion at Xbox [over] the last four months” which has been “surprising” to the company.

Two Xbox consoles in 2013

Recent next-gen rumours on the next Xbox console suggested that, while there will be a next-gen Xbox console in 2013, Microsoft will also be launching a new Xbox console pitched as the ‘Xbox lite.’

MS Nerd – the infamous leaker on Microsoft – apparently the console will be competitive with the Apple TV in terms of pricing – so around $99 – and will bring improvements to Kinect.

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Published: Wednesday, March 28th, 2012 Last Modified: March 28, 2012

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