Market Share: Android Probably Won’t Dominate The iPad, But Windows 8 Could

Written by: Jon Charles - Published: Tuesday, September 11th, 2012 - Comments

Windows 8 Vs Android_thumb4 Research from Canalys says Microsoft could ship over 200 million Windows 8 tablets by 2016.

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The report suggests Apple could see sizeable competition for the first time since … well, ever since it introduced the iPad.

I’d be tempted to say Windows is bigger than iOS, and therefore it may not be a surprise to think the operating system could provide strong tablet competition for Apple

Windows 8 Vs Android

I like Google’s Nexus 7 tablet. The hardware’s solid, if not terribly inspiring from Asus, the manufacturer that co-developed the device, and the 7-inch form factor isn’t something the market leader — Apple — offers. That may change; regardless, recent findings suggest Microsoft 8 could ship over 200 million tablets in four years after Windows 8 launches.

Canalys reported the findings and estimates Microsoft will ship 207 million Windows 8 tablets by 2016, half of amount of iPads. Microsoft is keen to popularize Windows on a tablet for the first time with the introduction of Modern UI, the tile-based user interface originally on Zune and iterated through Windows Phone.

Canalys added Android will take 35 percent of the tablet market. It added the user experience, despite the release of Android 4.0 Ice Cream Sandwich and 4.1 Jelly Bean, needs to be drastically improved. The report referred to vendors, though, perhaps a reference to custom user experience like Sense on HTC’s devices.

Many users have wanted stock Android on devices without the need to jailbreak. It is unlikely HTC will remove Sense because it is the differentiating element from other devices. Google is the company that offers stock Android.

Compelling Services

Canalys commented on Amazon offering tight integration of its service in the Kindle Fires. Amazon launched the Kindle Fire November last year and pitched the device as a content consumption device, not creating content. If you’re into Amazon Music and Books then the device is a must-have.

Regarding Windows 8, success depends on developers react to Modern UI. Microsoft is certainly pushing the developer support and it’s not a hard user interface to use; Microsoft iself published a comparison of iPad app and Windows 8 apps, and the design guidelines are similar while Windows 8 is more informative.

Windows 8 launches October 26. Apple is hosting an event at 10AM PDT tomorrow in Cupertino.


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Written by: Jon Charles
Jonathan is a writer on the technology and video game industries. He is comfortable with using Mac OS X and Windows; he began using Windows with Windows XP during his early double-digit years, and started using OS X in 2009 on a MacBook Pro. He began gaming on the SNES back in the 90s.

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