Lenovo Says Microsoft Is A Competitor, Though It Doesn’t Fully Approve

Written by: Jon Charles - Published: Friday, August 17th, 2012 - Comments

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The launch of Surface marked original equipment manufacturers seeing Microsoft as a competitors, rather than a partner. Microsoft has admitted as much, and so has Lenovo.

Competition is good right? Well, Lenovo seems to be aggressive when talking about Microsoft as a competitor rather than complimentary

We’re excited to see the devices competitor’s create, particular because Microsoft has thrown down the gauntlet with the launch of it Surface tablets-come-PCs. Lenovo is producing solid hardware, including the ThinkPad Yoga, and doesn’t approve of Microsoft’s decision to become a hardware developer.

Lenovo CEO Yang Yuanqing spoke in a conference call this week. He said Microsoft is a competitor of many, and is confident the company is producing hardware better than competitor — and better than Microsoft.

Yuanqing added he doesn’t think Microsoft can provide the best hardware out of any manufacturer. I wouldn’t say Lenovo will, either: the ThinkPad Yoga looks nice, though so does the BlackBerry Playbook tablet.

Defensive Reactions

The CEO claimed it doesn’t like Microsoft as a hardware partner while saying it isn’t worried about Surface. Whether original equipment manufactures (OEMs) will continue to develop this passive aggressive attitude is an element we’ll see develop over time. Lenovo certainly seems to be getting a bit defensive.

Thought that’s probably down to the quality of Surface, not the changed position of Microsoft. The race to create a Surface, and iPad and Google Nexus competitor, is on.

It’s interesting we’re seeing companies coming out against Microsoft directly in response to Surface. Acer said it may be forced to look elsewhere — though what platform will offer the install Windows provides? — and now we’re getting the comments from Lenovo. IF I was Steve Baller, Microsoft CEO, then I’d feel pretty good.

The downside is the wealth of devices could swamp Surface. However, Microsoft is limiting sales of the device.

Whatever you think about Windows 8 as an operating system, Surface is the most impressive tablet we’ve seen. Providing the price is realistic — and $199 certainly would be realistic — the competitive internals and ultra thin hardware is a compelling combination. There are still doubts over how the desktop experience will perform on tablets, but users won’t be forced to head into the desktop experience the majority of use.

Windows 8 launches October 26.


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Written by: Jon Charles
Jonathan is a writer on the technology and video game industries. He is comfortable with using Mac OS X and Windows; he began using Windows with Windows XP during his early double-digit years, and started using OS X in 2009 on a MacBook Pro. He began gaming on the SNES back in the 90s.

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