Prepare to pay top dollar, if analysts prove to be correct, when you’re buying Windows 8.
Three years ago, Microsoft reduced the price of Windows 7 upgrades pre-launch. It may not do the same for Windows 8
That’s according to Stephen Baker, of the NPD Group, who said to Computerworld upgrade pricing will be on the same level as that of Windows 7. He may have a good point on Vista: the critical reception has been poor, and the OS developed a reputation among consumers. Microsoft had to quickly get users off the OS and on to something more stable. With Windows 8, the OS already has that Windows 7 component. There’s not as much of a reason to upgrade, Baker said.
When Microsoft did drop the price of Windows 7, they cut Windows 7 Home Premium upgrades by $10/8 percent when compared to Vista’s prices. The non-upgrade version of Windows Premium was slashed by $30 – a significant drop in the typical pricing range. It’s not quite as cheap as OS X Lion was – around $20 – but Windows 7 was the next major version of Windows. Other editions of Windows remained the same price as they were when Vista launched.
Statistics show Microsoft succeeded in getting users off Windows Vista: it holds 7 percent of the operating system market share, reaching as high as 19 percent in October 2009. Windows 7 now holds 39 percent, coming at second place to the perennial Windows XP.
Baker also said Microsoft believes in the value of Windows, and will set prices accordingly therefore won’t reduce prices. Personally, I still think Windows is overpriced. It’s no surprise people buy OEM copies, even if the activation key is a one-time use. Considering Windows 8 represent a revolution for Windows, I doubt Microsoft will undermined the OS by cheapening the cost. Baker agreed, and said it would devalue Windows.
Though higher costs also mean less user will upgrade, or buy a version of the operating system. When I’ve got Windows 7 running just fine, what benefit is there to paying around £100 for a new operating system that needs fresh developer support and isn’t certain to succeed? Lower costs means more users on board from launch.
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