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Bing Makes Search Results More Personal

Bing is a web users dream with the social search capabilities and always evolving additions to the service. Wednesday was no exception, as Microsoft rolled a number of personal updates to Bing. These updates are available now, and users will notice the differences immediately.

The latest additions to Bing are the personal cards, that will bring users more personalized services. This will compete directly with Google Now, and will be interesting to see how it rolls out to users acceptance. Some like this personal approach, while others don’t.

Microsoft Rolls Out Bing Cards To Personalize Search Results

What’s Inside Bing Cards?

In the Bing cards, the company is making the search very personal. It is an idea from the Windows Phone 8.1 Cortana release but in a desktop form. These cards will allow for personalized news, weather, flights, and stocks. Microsoft is planning more of these type cards in the future, and are rolling them out now.

All a user has to do is setup their Microsoft and add their interests. Once that is done, Bing will let the user know when a stock changes, a flight gets delayed, weather conditions adversely happen, or when breaking news occurs that is tailored to their interest. It should make using Bing a lot more fun. Bing will remember your interests and notify you across Microsoft platforms as well.

Microsoft Shows Users How To Share Interests With Bing For Bing Cards To Work

Bing Cards Vs Google Now

The first thing that many will compare this to is Google Now. Surely, Microsoft is a direct competitor in the search space with Google, and this type of personalized news delivery service is just like Google Now. It has the same type of cards, same type of news, and a same method of delivery.

Where the Bing cards from Microsoft differ though, is the social ability of these cards. Bing is tightly integrated into Facebook and Twitter, where Google is not. This will make the personal cards at first a novelty, but could introduce the social aspect of these cards, into something more different. Microsoft hasn’t announced any social integration with the cards yet, but I’m sure it will be happening soon for Bing.

I use Bing and have tried these out. They are fun and useful, and another reason to use Bing for me.

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Published: Thursday, April 17th, 2014 Last Modified: April 17, 2014

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