Ballmer Talks About New Tablet “Surface” And Dismissed Apple’s Influence On MSFT

Surface Tablet Advantages.


At the Microsoft Worldwide Partner Conference, the company’s CEO – Steve Ballmer – talked Surface, Windows 8 and Microsoft as a company. He’s bullish, as usual.

Whether Surface or Windows 8, Microsoft is making big bets this year. And Ballmer agrees

Microsoft CEO Steve Ballmer said, on Surface, that Microsoft is aiming to show off Windows 8 in its most innovative form. He added it represents the philosophy of Windows 8: two operating systems together – the PC represented through the desktop, and mobile devices through Metro.

He also said the objective isn’t to compete with manufacturing partners, either, despite partners such as HP saying that it won’t develop for Windows RT/ARM. Other partners such as Dell reiterated commitment to the operating system, and the support will probably follow and emerge in products as we get closer to the Windows 8 launch.

Reuters asked Ballmer if he missed Bill Gates, who only comes into the company a day or two a month. Ballmer revealed he’s talking pretty much everyday on Microsoft matters, so his presence certainly seems to be felt. Asking the same question on former Apple CEO Steve Jobs, Ballmer said no. He qualified, when asking about how Apple pushed Microsoft after the former had great success recently with the iPhone and iPad, and said Jobs’s work is felt in what Apple is doing.

Apple’s Impact On Microsoft: More Than Ballmer Admits

If Apple had never debuted the iPhone, would Microsoft have developed Windows Phone? Perhaps not. You could even argue Apple’s focus on design and integrating an operating system is what Microsoft is doing between Windows Phone 8 and Windows 8, as apps can be co-developed for the operating systems.

Ballmer also hyped up Windows 8 as it brings a new wave of mobility, and a new UI. He also said cloud computing makes computing more seamless and more transparent. Windows SkyDrive is integrated directly into Windows 8, accessible when uploading services remotely or from the operating system.

Reuters also asked a final question on what’s going to happen with the next-generation Xbox; of course the question was avoided (tune in to E3 2013!) but hyped up Halo 4. Not Call of Duty: Black Ops 2, interestingly.

Windows 8 launches late October. Halo 4 launches November 6 on Xbox 360.

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Jonathan is a writer on the technology and video game industries. He is comfortable with using Mac OS X and Windows; he began using Windows with Windows XP during his early double-digit years, and started using OS X in 2009 on a MacBook Pro. He began gaming on the SNES back in the 90s.

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